Digital labelling

We don’t always see product labels when we drink alcohol, particularly if we’re out and our drinks are served in a glass. As part of this project, we are interested in finding out how innovative methods could be used to provide consumers with information, for example, on beer mats, at the point of sale, or using digital displays on glasses.

Watch our new animated video here, which explores how technology could be used to help to provide tailored information about what and how much we’re drinking. Use the comment box below to tell us what you think about plans for alcohol labelling.

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